With a focus on understanding the core economics of technology solutions, we help identify the best opportunities for clients to deploy the technology, to go to market, and to generate returns.
Technology companies today face unique challenges as they work to optimize their competitive position in the market. From assuring funding to building an organization to developing the core customer value proposition that they need to compete successfully, these companies and business units require special support to survive and thrive in their rapidly changing marketplaces.
Focused on improving the core elements of their technology solutions, it is a challenge to adequately address this multiplicity of issues and successfully build a business infrastructure around their core technology competencies. While these challenges are commonly associated with start-ups or early stage technology firms, we have consistently identified similar needs in larger companies as well, particularly in struggling to create and maintain an environment of innovation and entrepreneurship while remaining market-focused.
Dean & Company’s Technology Industry Practice has demonstrated proven results working with technology companies to support and enhance their competitive positioning. We work closely with our clients to identify the fundamental dynamics of their rapidly changing markets: What is the industry value chain / value web? How will this evolve over time? What complementary partners are critical to building strong competitive positioning? Which markets are most attractive for commercialization of technology – both in terms of size and long-term dynamics? What features, pricing structures, and channels do we need to tackle these markets? What are the critical elements missing to build an organization capable of handling these challenges?
Our work is based on a bottom-up, quantitative approach which links detailed research and analysis of the issues at hand with a topline perspective on overall strategic options and imperatives. We work closely with our clients in an iterative fashion to identify the most important issues at hand and press them to resolution. We have a broad suite of tools and approaches – from proprietary pricing models to detailed cost economics to competitive research – to bring to bear against these challenges. Our output is not a 50,000 foot view of the overall industry dynamics, but a focused and actionable set of recommendations that prioritize the technology, product, organizational, and market actions to optimize the chance and magnitude of success.