Dean & Company has a proven framework for helping companies design and implement optimal pricing strategies that incorporate the economics of the company, competitors, and customers
Pricing is one of the most powerful tools for creating business value. It forces a company to base its actions on market and customer factors – to understand the competitor’s perspective and likely response, to explicitly consider how customers value products and services, and to build products with an economic structure tuned to market requirements. Yet, for a variety of reasons, management attention is often disproportionately focused on cost, and, consequently, internal operations, leaving a gap in the strategy of most companies.
With leading experience across numerous industries in setting and executing pricing strategies, Dean & Company has developed a proven framework for helping companies design and implement pricing approaches that generate bottom-line value. According to this framework, a successful pricing strategy results from quantified models of customer decision-making, competitive economics, and segmented internal company economics. In addition, these models must be continually refined as a result of adaptive testing and trials.
Dean & Company Pricing Framework
