The Delta Project

In his book, The Delta Project, which he co-authored with Arnoldo Hax, Professor of Management at the MIT/Sloan School, Dean Wilde discusses an innovative set of strategies that executives can utilize to position their companies for future success. These revolve around the concept of "bonding", a mechanism for attracting and retaining customers, and the central theme of the new Delta Model strategy development framework.

Click here to read a sample chapter of The Delta Project.

A number of prominent corporate and academic professionals have reviewed The Delta Project; their comments are included below.

"For a layman - I am really a layman in this area - I find this thoroughly fascinating."

- Franco Modigliani, Institute Professor Emeritus,
Sloan School of Management, MIT;
winner of Nobel Prize in Economic Sciences, 1985

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"There has never been a better time for rethinking how one does strategic thinking and we fortunately have Hax and Wilde to chart the way - to take us on a voyage of exploration."

-- Lester Thurow, from Prologue, Jerome and Dorothy Lemelson Professor of
Management and Economics, Sloan School of Management, MIT

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"The ability to build strategic clarity and define the practical business action shines through in The Delta Project."

- Niall FitzGerald, Chairman, Unilever plc

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"The work by the authors in strategy development has been a 'must read' for me for many years and an invaluable resource to every organization I have been associated with...With the technology evolutions of the last five years, this new work has taken on more importance to insure that a business strategy is relevant to the times."

- Hector Ruiz, President and CEO,
Advanced Micro Devices

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"I had the opportunity to see the Delta Model deployed in several of my operations with lasting positive impact. In a world where economics of aggregation and disaggregation are drastically changing, understanding these system economics can lead to totally new business models."

- Gerhard Schulmeyer, President and CEO,
Siemens Corporation

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"There is a lot of original thinking in this book, thinking that we have applied in our investment practice with excellent results. The insights into customer bonding have enriched the way we evaluate a company's position and prospects, and are now a central part of our evaluative and strategic vocabulary. In several cases the Delta Model framework has directly led to decisions that have meaningfully improved our returns."

- Robert Lindsay, Co-Managing Partner, Lindsay Goldberg