Strategy development for print publisher entering electronic media
Our client was a traditional print publisher facing threats to its core business by current electronic media and future broadband applications. The client already owned a CD-ROM production operation but the economics of the business and the clients’ strategy in the segment were unclear. Our client needed to develop a strategy for electronic media that leveraged its core franchises in print media and allowed for flexibility as technology changed.
Our objective was to first define the overall opportunity presented by CD-ROM manufacture and electronic media, then analyze the economics of the business when integrated with the print media division. Additionally we hoped to determine the role electronic media should play in the overall company, in particular focusing on what types of content and applications should be produced.
We first conducted extensive research and analysis on the CD-ROM and publishing industry to assess the economics of the business. We developed a framework for CD-ROM content selection by identifying points of leverage for the core businesses which provide relevant experience to future broadband business.
We then evaluated potential partners to team with to gain distribution presence along with the positive and negative aspects of forming a joint venture.
We helped our client develop a portfolio of CD-ROMs that would help bridge the gap between print and electronic media. Our client negotiated a deal with a large CD-ROM publisher to co-market this media to the public.
To deal with future electronic media issues, a CD-ROM publishing group was established within the client that was capable of strategy execution.