e-Business

Dean & Company supports clients in realizing the full power of e-business---optimizing the supply chain, developing new products and services, leveraging new sales and marketing channels...

e-Business

Dean & Company supports clients in realizing the full power of e-business---optimizing the supply chain, developing new products and services, leveraging new sales and marketing channels...

e-Business

The evolution over the last ten years of the Internet into an efficient platform for commerce and for information in general has hastened the commoditization of products and services. Industries that had been historically buffered from severe competition by supply/demand imbalances or channel inefficiencies suddenly found themselves thrust into harsh new market realities. The electronic B2B and B2C exchanges that have emerged have leveled the distribution playing field, driven fierce price competition, and fostered the development of new business models across many industries.

Yet the rise of e-Business has also enabled significant supply-chain cost efficiencies, spurred innovation of products and services, and provided a wellspring of information for companies large and small to de-commoditize the customer relationship. It has also led to the proliferation of new markets and businesses that provide the infrastructure and services of the new e-Business economy.

The full potential of e-Business has yet to be realized. Supply chain management has been a major focus of e-Business investment to date, but many practitioners are unable to quantify the specific cost savings, and there remain enormous opportunities to capture tangible value. Many companies are just beginning to leverage the value of customer information and the customer facing "touch points" that e-Business provides in creating new customer-based assets and managing customer relationships. The opportunity to bond with customers offers significant economic value in retention and shelter from commodity-based price competition. Other companies have yet to fully align their e-Business strategy with their overall corporate strategy to maximize return on their substantial investments in this area. And the suppliers of e-Business infrastructure, content, and services face major challenges in steering their own business models through an uncertain economic and competitive climate.

Dean & Company has a wealth of experience in developing e-Business strategies for both traditional "bricks-and-mortar" clients as well as new business start-ups across a broad range of industry segments. Our work in this area has encompassed strategy development, market planning, pricing, product definition, customer economics, competitive analysis, and M&A evaluation.